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Sample data

This uses the exact production command center and investigation flow with a deterministic snapshot. Set PUBLIC_DEMO_WORKSPACE_KEY to switch it to privacy-scrubbed scal.ee aggregates.

Updated Jul 31, 2026, 1:47 AM
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Conversion command center

Where users stall before becoming customers

37 high-intent journeys failed to reach paid in the last 90 days. Trial checkout is the largest active leak.

Checkout hesitation is the clearest recurring blocker around /setup. Overall high-intent-to-paid conversion is 33%.

Current window
High-intent to paid
32.7%
-6.3pp vs previous window
Settled without payment
37
Past the configured payment window
Paid conversions
18
Verified successful payments in period
Intent → verified paidUpdated Jul 31, 2026, 1:47 AM

Stage loss map

Ranked last-reached routes for settled journeys that did not produce a verified payment.

Browse full journey explorer
Trial checkouthigh confidence
/setup

Fourteen settled journeys reached card-upfront trial checkout without producing a verified Stripe payment.

Checkout hesitationRepeated continue clicks
Failed journeys
14
Route to paid
36.4%
-9.6pp
Evidence
2 replays
2 sample journeys
Account creationmedium confidence
/sign-up

Signup validation and repeated form corrections are concentrated among visitors who never start checkout.

Form and validation friction
Failed journeys
9
Route to paid
50%
-7.0pp
Evidence
1 replay
2 sample journeys
First data connectionmedium confidence
/setup/install

Visitors reach installation but leave before the first tracked event confirms that setup worked.

Installation hesitation
Failed journeys
7
Route to paid
56.3%
-5.8pp
Evidence
1 replay
2 sample journeys

Observed friction

Correlated signals on unresolved high-intent journeys; these are evidence, not causal claims.

Checkout or billing hesitation
14 journeys · +8.0pp
Form and validation friction
9 journeys · +3.0pp
Repeated setup hesitation
7 journeys · -2.0pp

What to inspect

Highest-signal investigations ranked from route loss, friction, and evidence quality.

Inspect trial checkout hesitation

Checkout hesitation recurs on /setup, where the route-to-paid rate is 36%.

high impact
Reduce signup validation friction

Nine high-intent journeys stop at account creation before starting checkout.

medium impact
Clarify the first installation step

Seven journeys stall before Scalee receives the first verified event.

medium impact